Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one billion registered users and this is ripe market to promote your brand. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Having the right strategies in place is very important to the process. The following are some of the tactics you can use.
Social media monitoring
In order to understand the needs of social media users and respond to them accordingly, it is advisable to monitor social media pages. You should find out what people are talking about, what they are interested in and what social media users do not like in order to tweak the content on your posts for better feedback. There are various monitoring tools available online that you can use to listen to social media. Listening is the key to learning and once you learn, it becomes extremely easy to action this knowledge to promote your brand.
Make your social medial posts stand out
In order to get more attention from social medial users, you need to make sure each of your posts is a hit. You can get more attention and exposure on your social media posts using images, videos, gifs and hashtags. Make sure the posts are short and concise to make sure everybody reads your posts and gets the message. You have probably come across the “too long, didn’t read” meme doing rounds on social media showing that internet users really don’t have the attention span for very long posts.
Build a detailed profile
Social media profiles are crucial to branding. Most social media encourage creating a bio, putting up a profile picture and a cover or background picture. Ensure that the pictures you use to create your profile are a true and interested representation of your brand. Make sure you use your logo, and in your bio, include contact information as well. Using the company logo creates a lasting impression on the mind of your potential customer. Some social media users may not navigate to your website therefore including contact information in your social media bio makes it easy for them to contact you through email or a phone call.