Followup on Close Connexion

A couple of weeks ago I blogged about Close Connexion, a new
singles concept that has been recently launched in Brisbane.  I worked
with the founder Danielle Rodgers on her online marketing strategy.

Anyway, the opening event was on 22nd June at Brisbane’s Platform Bar
and I was one of the punters!  Even though I was involved in the
marketing side of the project, it was great to also experience the
format as a “customer”.

Unlike any other singles event formats, Close Connexion evenings are based around a table game developed by Danielle called The Meet Market™.

The game is very clever – after 3 minutes of explanation, people who
have never met each other before can start interacting via the game.  
This avoids the “uncomfortable silences” that we all fear when meeting
new people – especially in a dating setting.

Danielle has also developed a cool viral marketing tool – packs of 20
“Frequent Flirter Calling Cards” – you use them to exchange contact
details with that intriguing person across the room.

From a purely marketing angle, every time someone uses one of the cards, the Close Connexion name also gets a bit of exposure.

I had a fantastic time at the inaugural event and met a number of
great people. If you’re on the lookout for a singles event in Brisbane,
give Close Connexion a try. The next event is on Thursday 27 July so get in quick.

Read more

https://www.marketingresults.com.au/blog/2006/07/10/followup-on-close-connexion/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s