What Other “Real-Time Personalization” Solutions Don’t Want You to Know

Illustration of White and yellow alarm clock flat iconI can’t count the number of times I’ve heard technology providers claim to offer real-time personalization solutions in recent years. It should be obvious what they all mean, right? Real-time means instantaneous, or “the actual time during which a process or event occurs,” according to the dictionary. But then why does it feel so difficult to identify when something is truly happening in r […]


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