The Compound Value of Personalization

Flat design vector concept of e-commerce symbols, online shopping and buying - vector illustrationAs someone who’s worked in digital marketing for more than a decade, I’ve used my share of tools to manage content, distribute email campaigns, monitor web analytics, and deploy digital ads. And where each solution has been important to the companies I’ve worked for, once implemented, they tend to offer rather modest ROI gains.

To be fair, these solutions do accrue value – like a util […]

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