Personalizing Content Based on Stage in the Buyer’s Journey

buyer's journeyAs we wrote on the Evergage blog last week, the B2B buyer’s journey can be complex. Shoppers conduct their research across a multitude of touchpoints before making a decision, and a visitor to your site in the early stages of his research will likely be looking for different information than a visitor who is nearly ready to make a purchase.

How can your site adapt to these different stages? […]

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