Sorry Adobe, Marketers Do Need to Pay Attention to What is Behind the Curtain

The Power Of 1 Colored Logo (Sky)The importance of delivering great, personalized customer experiences was the focus of the recent Adobe Summit. As I watched the massive stage, slick videos, and live interview with none other than George Clooney, I found myself reflecting on the Wizard of Oz.

If delivering a unique, personalized, digital experience to individuals in your site, app, and emails is important to your business, you […]

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