Using Tone In Your Marketing Content Starts Here

On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content.  Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself. For example, T-Mobile’s irreverent tone enforces a rebellious brand…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s