Pokémon Go and Personalization Have More in Common Than You Think

pikachuIf you’ve been on the internet at all recently, or even just walked outside in the last week or two, you’ve probably heard of Pokémon Go — the new augmented reality app that’s taken the world by storm. It’s all anyone can talk about in the Evergage office, so in the spirit of jumping on the bandwagon, let’s talk about how you can approach your personalization efforts like you approach […]


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