3-Step Approach to Using Big Data for Personalization

big data for personalizationLast week I spoke on a panel at the MITX eCommerce Summit entitled “Turning Mountains of Data into Streams of Revenue.” Along with other experts in the e-commerce space, I addressed the big data and attribution challenges involved in improving conversion rates.

One of the key challenges we discussed was how to uncover relationships within data and how to act on those relationships. In this […]

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