Understanding the Right Data to Create 1:1 Online Shopping Experiences

The most successful digital marketers in e-commerce today are the ones who place online shopping experiences at the core of their businesses. According to Econsultancy, 54% of customers would consider ending their relationship with a retailer that doesn’t provide tailor-made, relevant content and offers, yet only 5% of marketers say they provide adequately personalized, 1:1 interactions.

When […]

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