How to Drive Sign-ups for Your Loyalty Program with Persona-Based Marketing

loyalty programAcquiring customers is a challenge for any industry, yet retail shoppers are particularly fickle and may not regularly return to sites where they made a one-time purchase. Thus, many retailers find themselves continuing to pay to re-acquire customers they had already acquired.

Loyalty programs are one tactic that retailers use to provide a hook for customers to keep coming back. According to t […]

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