6 Personalization Challenges and How to Overcome Them

personalization challengesThis summer I hosted a group discussion of 20 VPs and Directors of Marketing from e-commerce, finance, travel, B2B, and non-profit backgrounds. All of these marketing leaders were interested in personalization. They understood the value and didn’t need to be convinced that it would move the needle for their businesses. But they all felt overwhelmed. They wanted to pursue personalization but didn […]


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