The Next Era of Personalization According to Forrester Research’s Brendan Witcher [Webinar]

next era of personalizationThere is a disconnect in the world of personalization. Customers say they want better customer experiences. Marketers say that personalization is a priority for their businesses. Yet somehow, customers aren’t happy with the experiences they receive.

For example, in email — the most personalized marketing channel — only 7% of consumers agree with the statement “Email offers are usually […]

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