5 Questions to Ask Yourself Before Defining Your Personalization Strategy

defining your personalization strategyOne of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example,

“We are we going to change this hero image when visitors arrive after their first visit.”

“Why?”

“We need to infor […]

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