Sorry Optimizely, You Can’t Strap Wings onto Your Car and Expect Marketers to Fly It

The Power Of 1 Colored Logo (Sky)Real-time data-driven personalization is key to marketing success. It’s top of mind for every marketer. So it is no wonder that Optimizely has become the latest A/B testing vendor (after Optimost, Maxymiser, and others) to add some personalization features to its A/B testing solution and enter the personalization market.

Optimizely has built an easy-to-use and widely adopted A/B testing solu […]

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