The Importance of Email Open Times in Email Marketing

email open timesLong gone are the days when a consumer would get excited about receiving a new email. The Radicati Group estimates that this year, the number of emails sent and received per day will total over 215.3 billion. This massive number is expected to grow at an average rate of 4.6% over the next four years.

With consumers accessing this large volume of emails across multiple devices and email account […]

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