Ideal INBOUND 2016 Schedule for Demand Generation Marketers

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The first time I attended a big conference, I thought I could just pop into sessions and learn my little heart out, then exit just as abruptly with a whole new world of knowledge under my belt.


Instead I worked the booth, stood in line for hours, caught one session, and hopped a plane home three days later before I even knew what had happened. Calling it a whirlwind is being polite.

That’s why planning is critical. If you’re attending INBOUND, you need a schedule. Knowing which sessions you’ll attend and what you hope to gain can orient you in the right direction for educational and networking success.

Here’s our recommendation for a schedule that helps you get the most out of the demand gen brilliance INBOUND has to offer. Click on the links to start registering for each session!

Wednesday 11/9

10:30 AM – 11:15 AM – Building the Data-Driven Customer Journey

11:45 AM – 12:30 PM – Inbound or ABM: How the f*@! do we choose?

1:00 PM – 1:45 PM – Social Media is Broken. Community is Your Duct Tape

2:15 PM – 3:45 PM – Brian Halligan & Dharmesh Shah Keynote

4:15 PM – 5:00 PM – The #1 Threat Facing Marketers Today: Too Much Data


Thursday 11/10

10:30 AM – 11:15 AM – Take Your Conversion Rate Optimization Program to the Next Level to Drive Leads

11:45 AM – 12:30 PM – It’s a Match: How Online Dating Services Use Data to Map the Customer Journey

1:00 PM – 1:45 PM – Actionable Tips To Increase Lead Gen By 100% In 12 Months

2:15 PM – 3:00 PM – The Cold Start: How To Build An Audience From Scratch

3:30 PM – 4:15 PM – Why a 10X Increase in MarTech Spend Is Ushering in the Decade of the CMO

4:45 PM – 5:30 PM – The Trick To Improving Content ROI: Make Your Content 3-D


Friday 11/11

10:30 AM – 11:15 AM – Data-driven marketing: The science, strategy and software for success

11:45 AM – 12:30 PM – Hacking Your Way To A New Category: How Generating Advocacy, Evangelism, and Community Can Drive Success

1:00 PM – 1:45 PM – What’s Your Story?


If find time between all this, come see us at the New Breed booth. We’re already getting unreasonably excited!

And please, let us know if there are any “ideal” sessions we missed. If you attend one we should have put on this list, we’d love to hear your thoughts about how it went.

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