How Mendix Uses Personalization for Account-Based Marketing [Webinar]

flat design vector illustration concept of team workWhen implementing an account-based marketing (ABM) strategy, you have two main goals: get your value proposition in front of your target accounts, and pique their interest so that they are more receptive to communication from your sales team.

Advances in technology have allowed marketers to accomplish these goals in a more scalable way than in the past. Specifically, personalization has allowed […]

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