A (Completely Unbiased) Guide to Picking a Personalization Vendor

guide to picking a personalization vendor“Personalization” is a term you hear a lot in marketing these days. Research analysts regularly release great new findings that indicate customers want personalized experiences. For example, according to Forrester, 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.

And marketers are doing their part to create personalized […]

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