Step-by-Step Guide to Aligning Content Marketing and ABM Strategies

Content marketing and ABMHistorically, content marketers have had one clear goal in mind: develop content that will convert visitors to leads that fuel their businesses. There are, of course, other benefits to content that marketers always have in mind, such as building brand awareness, establishing expertise, enabling sales, etc. But demand generation is still, most often, the primary driver of content marketing, as it i […]

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