5 Tips for Explaining Personalization to Your Family This Thanksgiving

explaining personalizationIf personalization plays a major role in your job, then you may be like me — you struggle to explain it effectively when people outside the industry ask what you do. Nine times out of ten my conversations go like this: after I give a brief overview of behavioral tracking and personalized experiences, the person I’m speaking with says, “so… like those ads that follow me around the internet? […]

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