Last-Minute Personalization and Optimization Ideas for the Holidays

optimization ideas for the holidaysDecember is a crucial time of the year for marketers. Most online retailers begin planning for Q4 in July and once Black Friday and Cyber Monday pass, it may seem fruitless to continue making end-of-year optimizations. But now is actually the perfect time to revisit your data and build in-depth customer profiles to give your holiday strategy one final optimization push.

Iterating in real time […]

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