Empowering Marketers to Deliver 1:1 Experiences

blog-thumbnailWhen you first land on a retailer’s website, do you typically begin by engaging with a specific product? Or when you visit a media site like ESPN or the Wall Street Journal, do you start by selecting an appealing article? In some cases, the answer is definitely yes.

More often than not, however, you begin by engaging at a higher level – such as a category, brand or author – before lookin […]

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