4 Must-Have Components of Cross-Channel Personalization

cross-channel personalizationCross-channel marketing is the holy grail for most marketers. According to a Forrester report, 66% of marketers indicate that cross-channel marketing activities should be integrated. Yet only 5% of businesses believe they’re truly organized to deliver great, cross-channel experiences.  

Why is this? We often see that budgets, skill sets and access to technology are spread across IT, marketin […]

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