The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

machine learning vs. rulesWhether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms.

One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program […]

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