Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

data for e-commerce personalizationThink about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end?

Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what […]

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