What Adobe Doesn’t Want You To Know About Real-Time Personalization

adobe for personalizationAccording to Kristin Lemkau, CMO of JPMorgan Chase, “Achieving personalization at scale is the biggest and most important challenge for us to get right.” Her point is one that I think many marketers will agree with: these days, if marketers aren’t leveraging personalization, it’s not because they haven’t identified the business need for it. Instead, many marketers are struggling to execu […]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s