What Digital Can Learn from a Good Physical Shopping Experience

physical shopping experienceLet me tell you a quick story that I’ve shared before on this blog but is still relevant today. For 10 years I walked into the same department every six months, buying business suits and clothing. Each visit, I started from scratch on my own, lost, trying to navigate a maze of racks.

A couple years ago, I started working with a personal shopper. He keeps a database of everything I have bough […]

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