How One Retailer Leverages Shopper Intent Across Its Site

shopper intentMany retailers are familiar with this challenge: You have a diverse assortment of products on your site that cater to different audiences. You want to promote a specific category of products across the site, but you worry that if a visitor who doesn’t care about that category sees these promotions, she may decide that your site doesn’t interest her and move on to another site.

Beyond tradi […]

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