Why E-Commerce Merchandisers Should Care About Personalization

personalization for merchandisersThese days, consumers expect personalized digital experiences. Forrester found that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. And according to Infosys, 59% of customers say that personalization influences their shopping decisions.

When many think about e-commerce personalization, they think about product recommendati […]

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