Examples of B2B Personalization from 4 Leading Demand Gen Marketers

examples of B2B personalizationOnly 21% of B2B marketers are very or extremely satisfied with their current personalization efforts, according to our annual survey earlier this year. The reasons for this dissatisfaction differ by marketer, but part of it likely stems from where the B2B world is in its journey with personalization. While B2C marketers have been exploring or […]

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The Personalization Technology Build vs. Buy Conundrum, Part 1

personalization technology build or buyAs we at Evergage continue to meet and engage with some of the world’s largest retailers, financial services firms and technology providers, we inevitably run into situations where businesses are considering two different approaches to personalization: build in-house or buy an existing solution. We understand the debate. Larger companies have teams of talented engineers who […]