Perspectives from Our New Employees from the MyBuys Acquisition

MyBuys acquisitionIt has now been over a month since we announced that Evergage acquired MyBuys. The Evergage team was very excited to have the MyBuys team come aboard to help advance the personalization cause. For this blog post, I spoke with several new team members that joined the company as part of the acquisition: Pari Patel […]


For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

financial services data silosThere are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a bit more than you think, actually. Customer data—or more precisely, […]

Evergage Ranked #68 on SaaS 1000 List

SaaS 1000Today we’re pleased to announce that Evergage has been named to the 2018 1st Quarter SaaS 1000 — ranked #68! The rankings take into account each company’s momentum, employee count and growth over the last 6 months. Tom Blue, SaaS 1000 founder, had this to say about this quarter’s list: “The SaaS Sector continues its […]


Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy

personalization tacticsMarketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting to leave their site as a tactic to lower bounce rates. These tactics have likely […]


Planning for Personalization in 2018: Starting With What’s Possible

As we get further into this year, personalization is probably something you’re thinking about. You might be looking to get started with personalization for the first time, or more likely, you’ve done some personalization in the past but now you’re looking to get serious about implementing a real personalization strategy. With so many different places […]


Personalization Stats and Trends You Should Know

personalization statsLast year, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2017. We’re now administering the 2018 version of the annual survey to understand how personalization practices and attitudes have evolved over the last year and years prior. We’d like to invite you […]


Top 3 Reasons to Attend The Personalization Forum – San Francisco 2018

We’re less than a month away from The Personalization Forum: San Francisco 2018! Riding the success of our annual Personalization Summit in Boston, we’re taking the show to the West Coast to explore trends and best practices in personalization. Here are the top 3 reasons you should attend: 1. The Time is Now Gartner says […]